Effect of Marketing Strategy on Customer Loyalty Bajapuik Savings at PT. BPR Berok Gunung Pangilun Padang

A R T I C L E I N F O Strategy, Marketing, Loyalty, Customer, Bajapuik Savings & BPR Gunung Pangilun. Received 20 April 2011 Received in revised form 23 April 2011 Accepted 24 April 2011 Available online 26 April 2011 This study attempts to look and see if the marketing strategy of product, price, and location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunung Pangilun Padang. This study uses primary data, where the object under study here is PT. BPR Berok Gunung Pangilun Padang. Total sample was 100 people taken from the 5750 population of people who gathered from 3 cash offices and 1 center office at PT. BPR Berok Gunung Pangilun Padang. The approach used to test the hypothesis of this study is multiple regression analysis, ttest f-test and anova. From the results showed that a significant difference between variables Marketing Strategies with Customer Loyalty.